I was honored and delighted to host Bruce Burch on my show Sunday. I have known Bruce for years and everytime I talk with him, I am inspired.
Many heartfelt thanks to an artist who has stood the test of time in many aspects of the music industry. Bruce Burch eats, breathes, and lives for country music. And yet it is his spirit of sharing knowledge with others who hope to make it in an increasingly difficult business and the life he lives as a role model for others in the industry that make him extra-extraordinary. He is a true leader---he knows what he is doing, he cares about the music and you can trust him to do the right thing. He’s the real deal you'-all. Bruce Burch is a living, breathing, musical fire breathing dragon in a world where those guys are rare. So we can listen and learn…..and try to be a little bit like him in our focus, our treatment of others, in our generosity and our spirit. And, we can certainly give our perseverance and belief that in the end, it is all about the music. Thanks very much, Bruce Burch! Here's the show:
Here's some background:
Mega-Star, Move and Shaker, hit song writer….. and the nicest, most sincerely helpful person in the Country Music World—Bruce Burch.
Bruce Burch has had success in many facets of the music business including being a hit songwriter, operating his own publishing companies of hit songs, working for a major music publishing company, as well as being an artist manager.
As a songwriter, Burch co-wrote two #1 singles for Reba McEntire, “Rumor Has It” and “It’s Your Call”. These two songs were also the album titles for two of Reba’s most successful albums. Burch also co-wrote songs on two other Reba albums, all of which have gone multi-platinum, selling well over 15 million records and CDs. He has also had top 10 songs on Billy Joe Royal (“Out Of Sight and On My Mind”), and T. Graham Brown (“The Last Resort”), a Top 20 song “Train Of Thought” recorded by Barbara Mandrell, and a Top 40 single “You Can’t Keep A Good Memory Down” recorded by John Anderson. Bruce has also had platinum and gold album recordings by George Jones, The Oak Ridge Boys, Collin Raye and Dan Seals.
As a music publisher, Burch operated two companies, Burch Brothers Music and Bruce Burch Music. These two catalogs contain songs co-written by Burch and recorded by Aaron Tippin (Top 20 hit, “I Got It Honest”), T. Graham Brown (Top 40 hit “Wine Into Water), Faith Hill (Multi-platinum album recording “I’ve Got This Friend”), and his second Collin Raye recording (“It Could Happen Again” on Collin’s critically acclaimed Christmas album w/ Johnny Cash providing narration).
Bruce has also had songs recorded by artists as diverse as Wayne Newton, Cledus T. Judd, Tommy Roe, Slim Pickens as well as many others.
Burch discovered, co-managed, and masterminded the beginning of Cledus T. Judd’s comedy career. Cledus has gone on to sell over a million CD’s.
Bruce served as Creative Director at EMI Music Publishing. During this time he worked with artists such as Brad Paisley, Phil Vassar, Jamie O’neal, Darryl Worley, and Joe Nichols. He has gotten songs placed as a songplugger on projects by Travis Tritt, Tim McGraw, Kenny Chesney, Alan Jackson, and Aaron Tippin among others. Burch also worked with EMI’s older catalog songs and has gotten cover recordings of the classic tunes of Willie Nelson, Kris Kristofferson, Todd Rundgren, and Tammy Wynnette. He has gone in the studio with Mac Davis, Billy Swan, and Tony Joe White (“Rainy Night In Georgia”) to produce new demos of many of their hit songs from the past to bring them up to date for possible placement in today’s market.
Bruce also authored a book “Songs That Changed Our Lives”. Two chapters of this inspiring book were picked to be included in the “Chicken Soup For The Soul” series of books.
Bruce founded the music business program at the University of Georgia and also established the Joel A. Katz Music and Entertainment Business Program at Kennesaw State University.
He has served on the national and regional boards of the National Academy of Recording Arts and Sciences, the national board of the Music and Entertainment Industry Education Association, and cofounded and serves on the board of the John Jarrard Foundation.
Bruce is currently an Executive in Residence at Brenau University in Gainesville, GA. .
You can follow Bruce Burch on Twitter at @bburch